Annika is a conceptual photographer with a documentary approach, primarily focused on fashion. Her work showcases unpolished, relatable perspectives that emphasize the flaws and spontaneity of everyday life. In projects such as Closet Rules, she challenges conventional ways of dressing, encouraging viewers to question how fashion reflects and reinforces cultural norms and values. Recently, Annika has also incorporated styling into her practice, enabling a deeper exploration of the intersection between functionality, aesthetics, and social norms and values.
@annikapoutsma